Hammersmith youth group use social media to promote their show

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Monday, 27 March 2017

Young people from the Victory Youth Group’s (VYG) Hammersmith branch made extensive use of social media to attract a big audience to see the Queen of Hearts, their show about relationships, on Sunday 19 March.

Organised by youth leader, Kai Lily and VYG members, and performed at the UCKG HelpCentre in Hammersmith Broadway, Queen of Hearts centred around a group of teenage friends.

It highlighted the challenges faced by today’s young people and the decisions they make, drawing on painful experiences and peer pressure. The drama concluded with the main characters doing some serious soul searching and self reflection, while taking action to regain control of their lives.

Tireless campaigning on such platforms as Snapchat, WhatsApp, and Facebook, face to face contact and leafleting drew over 100 youths from Hammersmith, Fulham, Shepherds Bush, White City, Ealing and Acton to the show. Their comments confirmed its success.

Christine McNamara, a 23 year old child care student from Shepherds Bush said: “My life will change and it will change.” Sham Alagbaoa, a 19 year old full time customer service advisor, from Fulham added: “I was expecting a drama, a performance… the message… poked me in the heart and made me see what’s actually going on,… what’s happening in real life with the youths.”

VYG seeks to support young people and help them to make positive choices and decisions. The drama was a way of reaching out to youth in the local community with suggestions for changing their lives for the better.

The show took place against the background of the current Home Office Disrespect NoBody campaign. This aims to help 12 – 18 year old boys and girls understand the nature of a healthy relationship and re-think their views of controlling behaviour, violence, abuse, sexual abuse and the meaning of consent.

The aim is to prevent the onset of domestic violence in adults by challenging attitudes and behaviours among young people that abuse in relationships is acceptable.


Notes to editors 

UCKG is a Christian church and registered charity that offers a range of practical support activities alongside spiritual support and comfort. It reached the UK in 1995 and has gone from strength to strength, providing support and spreading the Christian faith through its branches in England and Wales.

VYG is the youth arm of the UCKG HelpCentre, and works to help young people develop their full potential. VYG started in the UK in 1996 and has been growing steadily ever since. Over 1,300 young people attend VYG meetings every week, sharing sessions that include practical teaching, fun and spiritual development.

For further information please contact the UCKG HelpCentre Press Officer via e-mail on press@uckg.org or direct line 020 7686 6033, or call the PR consultant on 07867 510909.

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