- Case Studies
a good businessman, Breakfast cereal, God, Quakers,
Henry P. Crowell, affectionately called “The autocrat of the Breakfast Table,” contracted tuberculosis when a boy and couldn’t go to school. After hearing a sermon by Dwight L. Moody, young Crowell prayed, “I can’t be a preacher, but I can be a good businessman. God, if You will let me make money, I will use it in Your service.”
Under the doctor’s advice Crowell worked outdoors for seven years and regained his health. He then bought the little run-down Quaker Mill at Ravanna, Ohio. Within ten years Quaker Oats was a household word to millions. Crowell also operated the huge Perfection Stove Company.
For over forty years Henry P. Crowell faithfully gave 60 to 70 percent of his income to God’s causes, having advanced from an initial tithe of 10%. Still today, since 1901, Quaker Oats is a market leader. The company makes more than $10 billion dollars a year.
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