- Case Studies
Wednesday 16th April 2014
A total of 16,730 copies of the second volume of Bishop Edir Macedo’s three-part autobiography Nothing to Lose, was sold at the book’s London launch on Saturday April 12. This accounted for the entire English language print order plus further copies in Spanish and the original Portuguese.
The book was launched at the Southbank Observation Point and attracted a crowd of over 3,000, most of whom had pre-ordered Volume 2, because they had enjoyed Volume 1.
Faye Blake from Catford said: “The first book was fantastic and I want to learn more including how to use my faith in a better way”. Her thoughts were echoed by Andy Madhewod of Tooting and many others who queued for two hours or more to be sure of getting their copies on launch day.
Bishop Macedo is the founder and leader of the UCKG HelpCentre, a Pentecostal church with a huge following around the world. Volume 2, which carries the sub title, ‘My Challenges when Facing the Impossible’, builds on the development of faith described in the first volume and gives the Bishop’s personal view of controversial aspects of his ministry.
Bishop Celso Junior who leads the UCKG HelpCentre in the UK said: “We are delighted with the success of our launch. We had expected to do well as Volume 1 proved a great success and spent a long time in non-fiction best seller lists in countries around the world.”
The launch event included song and dance performances by the UCKG HelpCentre’s youth group, the VYG, interviews with people who had read volume 1 and videos of the work of the UCKG HelpCentre in various countries.
In addition books were signed by leaders of the UCKG HelpCentre in Great Britain, as representatives of Bishop Macedo. They were Bishops Celso Junior and Frank Rathebe (who is in charge of the branch in Brixton) and Pastor Armenio Fernandes, who leads the UCKG HelpCentre’s Portuguese-speaking ministry in the UK.
Notes to editors
UCKG is a Christian church and registered charity that offers a range of practical support activities alongside spiritual support and comfort and welcomes all-comers. It reached the UK in 1995 and has gone from strength to strength, providing support and spreading the Christian faith. There are UCKG HelpCentre branches in England and Wales.
Nothing to Lose contains extensive insights into Bishop Macedo’s life and thinking, although not always in chronological order, and does much to explain how a man from a modest home and large family rose to form what is now a global Pentecostal church.
The UCKG is based firmly on the practical teachings of the Bible; and its leader is still as passionate about serving God – after 37 years at the helm – as he was at the start.
For further information please contact the UCKG HelpCentre Press Officer via e-mail on email@example.com or direct line 020 7686 6033.